Steps to Success:
1. Develop a plan to collect more e-mail addresses from both donors and advisors.2. Use the Member's Section to personalize your site and add new content regularly.
3. Add the "Weekly Thoughts" and your organization's news to the headers of your eNewsletters.
4. Periodically review the coordination of your web site, eNewsletters and eLiterature with your marketing director and webmaster.
5. Attend an Internet Marketing Seminar to maximize the effectiveness of your eMarketing program in Washington DC-Jun. 24-25; Chicago-July 15-16; Camarillo-Oct. 7-8.
6. Attend an eDesign Seminar to learn how to personalize, print and distribute the GiftLegacy royalty-free eLiterature in Washington DC-June 26; Chicago-July 17; Orlando-Sept. 16, Camarillo-Oct. 9; Washington DC-Oct. 14.
7. Attend a Wills/Gift Annuities/IRA Rollover Marketing Seminar to learn how to launch and market successful campaigns for these popular gift plans in New Orleans-Mar. 28; Atlanta-Apr. 20; Orlando-Sept. 16; San Francisco-Sept. 23; Washington DC-Oct. 14.





















































































